This week, USA TODAY launched a dramatic redesign of its print and digital products -- as well as a new logo.

To celebrate, the media company hosted an event at the National Portrait Gallery and Smithsonian American Art Museum Thursday evening, which was "an inspiring thought leadership event featuring conversations with leaders in politics, sports and media discussing what the next 30 years may bring in the USA."

Larry Kramer, president and publisher of USA TODAY, and Gracia Martore, president and CEO of Gannett, unveiled the #NewUSAToday at the soiree as they talked about the future of news.

Notables in attendance:

• Mayor of Newark, N.J. Cory Booker
• Republican National Committee Chairman Reince Priebus
• U.S. Olympic Committee Chief Executive Officer Scott Blackmun
• Olympic gold medalists Missy Franklin, Katie Ledecky and Heather O’Reilly
• Cherrytree/Interscope Records Artist Matthew Koma

We're loving the new look, but will always cherish the old one.

The redesigned newspaper will hit stands Friday, Sept. 13, and USATODAY.com's beta site will go live Sept. 15 with a full launch later this fall.

Cheers to you, USAT!

DiD yOu KnOw? ... The Onion started making fun of the redesign before the folks they saw it. They predicted a "punchier, more concise USA Tdy." Funny.