Here we are in the second week of September -- well into election -- with both conventions behind us, and President Obama is experiencing a bit of bump in the polls.
But, Americans are also showing their approval for POTUS in another way ... by voting with their wallets.
According to a spokesperson for CafePress, an online retailer that specializes in customized and on-demand products (like t-shirts and coffee mugs), Obama swag is moving at a better rate than Romney swag.
In an email to Glittarazzi, CafePress' spokesperson broke down the sales numbers, which show that:
- On the last night of Democratic National Convention, merchandise tagged as being Obama-related jumped five times as much as the normal daily sales from the month before.
- Meanwhile, Romney-tagged swag was up by only two-and-half times on the last night of the Republican convention from his average daily sales set by the previous month.
- In total, last week saw in Obama-themed stock take up 57% of the political sales spectrum, while Romney-themed goodies held a 38% share. Libertarian Candidate Gary Johnson's souvenirs were 5%. According to CafePress, that translates to a "21 point drop for Romney and a 24 point gain for Obama."
During the last two weeks, CafePress has also seen several trending topics come to life via customer creations. How voters respond to particular memes or slogans is another interesting way to look at anticipated political behavior:
Now, before anyone starts reading these sales numbers like tea leaves, we'd like to point out that CafePress users are more likely to be young and Internet savvy, which is a great demographic for sales, but doesn't do so well when it comers to voting on election day.
And, let's face it, those are the only numbers that matter.
Video: Cher Lloyd - "Swagger Jagger"
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