It's no secret that President Barack Obama is pretty tech savvy.
He's the first POTUS to carry a BlackBerry, he uses a laptop, and he is heavily into social media.
And, Candidate Obama is no different -- hHis 2008 presidential campaign was widely regarded as the first national campaign to successfully utilize a digital presence -- and, the 2012 campaign looks like it will be just as groundbreaking.
At the heart of all the rumors and hubbub is "Dashboard," a new digital application that the Obama campaign built from scratch and in-house, which made it kind of ultra-secretive and did nothing to stem the foreboding rumors of just what it does. It's beeing called the "Digital Holy Grail" for political campaigns.
According to the Obama campaign site, Dashboard is "going to make a huge difference in how we organize for 2012.
For the first time -- ever -- people will be able to join, connect and build neighborhood teams online." Wait ... what does that mean? Well, sources say that it will allow staffers and volunteers to organize and to connect in real time, as well as share and store information about supporters. So, if a staffer needs to put together a group to canvas a neighborhood, Dashboard will help them find nearby volunteers and registered supporters in the area. There's even a supposed smartphone app that will allow them to access and upload information on the ground.
Currently, the program is being tested in certain battleground states, but the campaign plans to roll it out nationwide this month.
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